posted by Alan Rimm-Kaufman | March 11, 2008 | 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
Category Business, Google, Microsoft, SEM, Web Marketing, Yahoo | Tagged Acquisition, antitrust, Business, display, doubleclick, Google, metrics, Microsoft, monopoly, SEM, tim-armstrong, Yahoo
I want to offer offer public and enthusiastic thanks to my fellow ACCM panelists: Anne Vargo (CDW), Karen Crist (DMInsite), Brian Smith(SingleFeed), Cam Balzer (DoubleClick/Performics), Craig Kronenberger (iCrossing), and Kim Painley (Kinetic).
Category Miscellany | Tagged anne-vargo, Brian-Smith, cam-balzer, cdw, Craig-Kronenberger, DMInsite, doubleclick, iCrossing, Karen-Crist, Kim-Painley, Kinetic, Miscellany, performics, SingleFeed
Google grabbed the DoubleClick deal. Here are revised observations and prognostications.
Category Business, Google, Microsoft, SEM, SEO, Web Marketing, Yahoo | Tagged antitrust, Bill-Slawski, Business, DOJ, doubleclick, Google, Microsoft, paul-bryant, Paul-Graham, Paul-Kedrosky, SEM, SEO, stephan-spencer, Yahoo
WSJ is reporting Google might outbid MSFT for DoubleClick.
posted by Alan Rimm-Kaufman | March 30, 2007 | 3 comments
Econ 301: Commoditize your complements.
