THE RKGBLOG

doubleclick

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

I want to offer offer public and enthusiastic thanks to my fellow ACCM panelists: Anne Vargo (CDW), Karen Crist (DMInsite), Brian Smith(SingleFeed), Cam Balzer (DoubleClick/Performics), Craig Kronenberger (iCrossing), and Kim Painley (Kinetic).

Google grabbed the DoubleClick deal. Here are revised observations and prognostications.

WSJ is reporting Google might outbid MSFT for DoubleClick.

Econ 301: Commoditize your complements.