NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.
Category Business, Google, SEM | Tagged aol, banner-advertising, banner-networks, Business, display, display-networks, Google, Jakob-Nielsen, Jeffrey---Bewkes, Jeffrey-Lindsay, Paul-Iaffaldano, Sanford--Bernstein, search, SEM, Time-Warner, Yahoo
posted by Alan Rimm-Kaufman | March 11, 2008 | 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
Category Business, Google, Microsoft, SEM, Web Marketing, Yahoo | Tagged Acquisition, antitrust, Business, display, doubleclick, Google, metrics, Microsoft, monopoly, SEM, tim-armstrong, Yahoo
