Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
Category Archives: Display Ads
As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn't I click on it? The key is that in either case just getting me to click isn't a win. It's a two part process: 1) Get my attention, 2) Sell to me.