Diane Rinaldo, Yahoo Search Marketing’s Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.
Highlights from the Google/Yahoo/Microsoft panel at Shop.org Annual, NYC, Wednesday, October 11, 2006. Brett Goffin, Google.
Diane Rinaldo, Yahoo.
Jason Dailey, Microsoft.