Category Archives: david-dierolf

Jan 17 2007

Demand channel vs. Transaction Channel

If you're not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.

Nov 08 2006

Grab-bag of Interesting Links

Here's a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals,, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics