Category Archives: customer-lifetime-value

Apr 23 2009

Lifetime Value and Online Marketing

New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this might impact your online marketing targets.

Jan 17 2007

Demand channel vs. Transaction Channel

If you're not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.