THE RKGBLOG

cses

I recorded my NEMOA presentation and posted video.

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

MailBucket: a wonderfully simple and free means to burn email to RSS. Kudos to Tom Dyson for providing this excellent resource.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.