Category Archives: cross channel interactions

Oct 18 2010

Be Careful with those "Assists"

Simply counting assists is a poor solution to the attribution puzzle.

Jul 15 2009

Multi-Channel Impact on PPC

How much does movement away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data.

Jan 06 2009

The Tail of the Tape: Measuring ROI in Q4

Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don't yank the rudder too quickly.