If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.

In direct marketing, the quickest,easiest, more direct way to grow top line is by getting more qualified leads.

We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.

This post introduces “The Effective Website” a bi-monthly column I’ve begun writing for Multichannel Merchant magazine. This month’s column is about social tagging and e-commerce.

Google now provides time-of-day cost and click reporting. This is a good thing — more transparency helps advertisers.

I just got back from my first Ad:Tech, in Chicago where I gave a talk on website conversion tactics.