We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.
Google finds what we found to be true years ago.
conversion-rates-by-position
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Interviews
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Match Types
Microsoft
Miscellany
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Other Ad Formats
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Rants
Research
RKG
ROI Measurement
Search Partners
SEM
SEO
Site Architecture
Social Media
Tracking
Web Marketing
Website Design
Yahoo