Category Archives: chicago

Oct 02 2007

RKG @ DMA 07 (and $150 discount)

I'll be speaking at the DMA 2007 Annual Show in October 13 – 18 at McCormick in Chicago. Use offer code AN302 to save $150 on registration.

Dec 11 2006

Do Your Surveys Present Your Brand Well?

Hilton squandered an opportunity to use a follow-up survey to enhance their brand. Make sure your surveys are fast, polite, typo-free, include an open-ended comment, are handled quickly, include Reichheld's Ultimate Question --- and please, keep them short!