“When will I get my stuff?” In our experience, that’s what’s top of mind for the customer perusing shipping options on your website’s Checkout. How well does your site answer the question?

Google spent $58mil to promote Checkout in ’06.

Google has made Google Checkout free for all 2007. The sheer weight of money Google is pushing onto this product will make Checkout cross the tipping point, network effects will kick in, and the bulk of merchants will choose to support it to stay in the game.