posted by Alan Rimm-Kaufman | May 19, 2008 | 1 comment
For the first time, Google nudges Yahoo out of the top spot as most popular US site.
posted by Alan Rimm-Kaufman | May 17, 2008 | 1 comment
Focus your efforts on merchandising the first twenty pages of your catalog, your website home page, and website top-level product category pages with order starters.
A small mathematical model to help understand the relationship between never-mails and the bottom line.
Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.
posted by Alan Rimm-Kaufman | April 21, 2008 | 2 comments
ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.
posted by Alan Rimm-Kaufman | April 16, 2008 | 1 comment
I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.
posted by Alan Rimm-Kaufman | April 14, 2008 | 1 comment
I have a post on SEL hattipping the titans of direct mail for insight into paid search.
posted by Alan Rimm-Kaufman | April 12, 2008 | 3 comments
Providing searchers what they really want also gets retailers what they really want: more sales.
Category Business, Google, SEM, Web Marketing, Website Design, Yahoo | Tagged Business, Google, SEM, Web Effectiveness, Website Design, Yahoo
posted by Alan Rimm-Kaufman | April 9, 2008 | 7 comments
Forrester’s Carrie Johnson speaking on the idea, “Search Is.”
posted by Alan Rimm-Kaufman | April 8, 2008 | 1 comment
Good FastCompany article on the downfall of the House Of AOL. Worth a read.
posted by Alan Rimm-Kaufman | April 3, 2008 | 2 comments
Anyone else find it strange Google’s keeping the affiliate piece of Performics?
posted by Alan Rimm-Kaufman | April 3, 2008 | 1 comment
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
posted by Alan Rimm-Kaufman | April 3, 2008 | 1 comment
March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.
posted by Alan Rimm-Kaufman | April 1, 2008 | 7 comments
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
posted by Alan Rimm-Kaufman | March 30, 2008 | 1 comment
Polyvore lets people make collages of cool products from across the web.
posted by Alan Rimm-Kaufman | March 27, 2008 | 6 comments
If you’re mailing catalogs, are you watching what is happening over at Catalog Choice?
posted by Alan Rimm-Kaufman | March 27, 2008 | 2 comments
Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.
posted by Alan Rimm-Kaufman | March 24, 2008 | 3 comments
Some follow-up thoughts on Google’s search-within-the-site.
Category Business, Google, Web Marketing | Tagged adwords, birthday, bob-tedeschi, Business, GOOG, Google, google-adwords, john-battelle, new-york-times, nyt, paid-search, PPC, search-within-site, serp, swts, techcrunch
posted by Alan Rimm-Kaufman | March 24, 2008 | 3 comments
Several of our clients report receiving fake Adwords phishing emails.
posted by Alan Rimm-Kaufman | March 20, 2008 | 6 comments
I recorded my NEMOA presentation and posted video.
Category Business, Code, Comparison Shopping, Google, Miscellany, SEM, SEO, Social Media, Web Marketing, Website Design, Yahoo | Tagged Blogging, Books, Business, Code, Comparison Shopping, Google, jump-cut, jumpcut, Links, Miscellany, nemoa, nemoa-conference, new-england-mail-order-association, SEM, SEO, Social Media, Web Effectiveness, Website Design, Yahoo, youtube
posted by Alan Rimm-Kaufman | March 17, 2008 | 2 comments
Linking to a SEL post on site speed, Google quality score, usability, conversion, and reducing your carbon footprint.
posted by Alan Rimm-Kaufman | March 14, 2008 | 8 comments
NEMOA followup.
Category Business, Web Marketing | Tagged Blogging, Business, Catalog-Choice, chuck-teller, cluetrain, kevin-hillstrom, mark-lee, nemoa, steve-spangler, Terry-Monahan
posted by Alan Rimm-Kaufman | March 13, 2008 | 4 comments
I’m in Cambridge at the spring NEMOA Here are some quick notes.
Category Business, Web Marketing | Tagged acma, bob-allen, burpee, Business, customer-reviews, Don-Zeidler, eastwood, fenway, Hamilton-Davison, nemoa, Peter-Kosciewicz, royal-sonesta, steve-spangler, UGC, vermont-country-store, video-marketing
posted by Alan Rimm-Kaufman | March 11, 2008 | 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
Category Business, Google, Microsoft, SEM, Web Marketing, Yahoo | Tagged Acquisition, antitrust, Business, display, doubleclick, Google, metrics, Microsoft, monopoly, SEM, tim-armstrong, Yahoo
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom