Category Archives: broad-match

Apr 19 2011

Bing's Broad Match Problem

Bing's restrictive broad matching appears to be weighing down Search Alliance revenues.

Mar 09 2010

Perils of PPC Click-Through Rate Analysis

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Oct 14 2009

CPCs & Average Position Subtleties

Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.

Jan 26 2009

Broad Match Controls We Need

Following up last week's post on a bug in Google's Broad Match algorithm, this post details more controls we'd like to have while they're under the hood.