THE RKGBLOG

blogging-rss

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

Last Wednesday I was interviewed for “Online Marketing with RSS Ray.” We’re truly in the age of the micro-publisher.

Feeburner PRO is now free. Thanks, Google.

Yahoo clarifies quality.

Todd Andrlik’s Power 150 is a great resource.

Titles matter a great deal for online marketing: for pages, for products, and for posts.

Vecosys reports rumors Google is buying Feedburner.

Blog fonts: small, medium, or large?

Stuart Brown explains the power law observed in Technorati ranks.

Google Reader is the primary tool I use to read blogs. Here is how I use tags to organize the feeds I’m following.

Rajesh Setty offers 20 “Things They Didn’t Tell You About Blogging.”

Am I the only one who sees irony in Strumpette praising Andrew Keen’s new book blasting anonymous blogging?

BlogPulse is a useful free tool that lets you track trends in the use of terms across the blogosphere.

Honored to make to the Power 150 List of top marketing blogs.

Every interaction with a customer or client should be consistent with your brand. Even what is often the final step in the sales cycle — invoicing.

An automated robot spam comment on an old post on the search marketing client – agency relationship is ironically amusing.

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.