Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
Category Archives: black-friday
In a year when most did well, it's important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.
Black Friday and Cyber Monday numbers are in and they're HUGE!
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