Category Archives: black-friday

Nov 28 2011

RKG Data: Q4 Strength Continues Through Black Friday

Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.

Jan 13 2011

Paid Search Holiday 2010 Wrap-Up

In a year when most did well, it's important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.

Dec 08 2010

The Post Cyber Monday Lull

Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.

Nov 30 2010

Great Balls of Fire!

Black Friday and Cyber Monday numbers are in and they're HUGE!