Category Archives: bid simulator

Dec 05 2011

The AdWords Auction and Why Google's Automatic Bid Pushes are Risky

Google recently introduced the ability to automatically push keyword bids to the top of page CPC. Does it make sense for advertisers to utilize this new feature?

Oct 14 2010

How Google Takes the Form of Competitor for AdWords Ads in Top Position

The addition of Estimated Top Impressions in Google’s Bid Simulator data has elucidated a little recognized effect of Google acting like a competitor with its advertisers within its auctions.