Category Archives: apple

Jun 08 2010

iPad Users Shopping Like Traditional Computer Users

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new "third category" between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.

Jun 12 2007

Apple Fonts Are Target; Microsoft Fonts Are Walmart

Where does your brand fall on the practicality vs. style spectrum?

May 03 2007

Beautiful is the New Usable (or vice-versa). Can You Feel It?

Those who demand ROI from their sites increasingly see aesthetics as a component of usability, not its nemesis. Perception counts, and beauty helps.

Apr 01 2007

Amazing Breaking News!!!

A great news day across the web, truly amazing stuff!!!