NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.
Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.
Search data not be used for commercial purposes? Too much money at stake — never going to happen.