THE RKGBLOG

amzn

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

Shipping isn’t really free, even when retailers price it at zero. Amazon raises (lowers?) the bar again, with negative $5 shipping for the Endless.com launch. The direct marketing industry shudders.

When the world’s largest web retailer begins placing product names in urls for organic SEO benefit, that is noteworthy.

According to DMNews, Amazon reported holiday 2006 sales up 26%, an all-time company record.

User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!

Each week for the next four weeks, Amazon will offer four deals, allowing consumers to vote on which of the four is actually offered for that week. I have no doubts this aggressive promotion will turn out to be a shrewd marketing investment.