THE RKGBLOG

amazon

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

As a marketer, wouldn’t you love to receive permission to charge your customer’s credit card for a new order once a month? Or at least every 2 months? Or three?
How much of your margin would you be willing to sacrifice for this frequency?

Shipping isn’t really free, even when retailers price it at zero. Amazon raises (lowers?) the bar again, with negative $5 shipping for the Endless.com launch. The direct marketing industry shudders.

A great news day across the web, truly amazing stuff!!!

If your own IT wizards are responsible for the care and feeding of your web app databases, I highly recommend this series of fascinating posts on database strategy put up by O’Reilly last spring. Tim O’Rielly interviewed prominent web sites on the nuts and bolts of their database approaches.

According to DMNews, Amazon reported holiday 2006 sales up 26%, an all-time company record.

User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!

Each week for the next four weeks, Amazon will offer four deals, allowing consumers to vote on which of the four is actually offered for that week. I have no doubts this aggressive promotion will turn out to be a shrewd marketing investment.

Steve Kemper’s “Code Name Ginger: The Story Behind Segway and Dean Kamen’s Quest To Invent a New World” details the birth of Dean Kamen’s self-balancing transporter, the Segway.