posted by Mark Ballard | September 7, 2011 | 6 comments
While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.
posted by Mark Ballard and Egle Mazonaite | September 2, 2011 | 7 comments
A Google test could mark a significant turning point in the convergence of SEO and PPC.
posted by Kearby Chen and Mark Ballard | May 26, 2011 | 1 comment
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
posted by Alan Rimm-Kaufman | March 24, 2008 | 3 comments
Some follow-up thoughts on Google’s search-within-the-site.
Category Business, Google, Web Marketing | Tagged adwords, birthday, bob-tedeschi, Business, GOOG, Google, google-adwords, john-battelle, new-york-times, nyt, paid-search, PPC, search-within-site, serp, swts, techcrunch
posted by Alan Rimm-Kaufman | March 15, 2008 | 5 comments
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
Category Google, Rants, Web Marketing | Tagged adwords, cdw, CDW-laptop, Dell, dont-be-evil, Google, greed, hamburger, HP, laptop, Lenovo, monetization, OfficeDepot, Rants, search-spam, search-within-the-site, swts, TigerDirect, vegetarian, vegetarianism
posted by Alan Rimm-Kaufman | January 24, 2007 | 2 comments
Here are 12 tips for winning at paid search in 2007.
Dumb PPC bidding is easy. Smart PPC bidding is hard.
posted by Alan Rimm-Kaufman | September 17, 2006 | leave a comment
Google is testing serving AdWords positions 1 and 2 on the right rail for users who don’t click on the ads when they’re atop the organic listings
posted by Alan Rimm-Kaufman | August 2, 2006 | 4 comments
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
Category Business, Google, Interviews, SEM, Web Marketing | Tagged adwords, Benjamin-Ling, BIllMeLater, Business, Google, Google-Checkout, Interviews, Payment-Method, PayPal, Quality-Score, SEM, Wallet
40% of Google revenue is from Adsense
