While ValueTrack can provide useful insights about individual ad clicks, its functionality isn't as well known as other AdWords reporting features.
Category Archives: Adwords
A Google test could mark a significant turning point in the convergence of SEO and PPC.
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
Some follow-up thoughts on Google's search-within-the-site.
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