While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.
A Google test could mark a significant turning point in the convergence of SEO and PPC.
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
Some follow-up thoughts on Google’s search-within-the-site.
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
Here are 12 tips for winning at paid search in 2007.
Dumb PPC bidding is easy. Smart PPC bidding is hard.
Google is testing serving AdWords positions 1 and 2 on the right rail for users who don’t click on the ads when they’re atop the organic listings
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
40% of Google revenue is from Adsense