Category Archives: Adwords

Sep 07 2011

Utilizing AdWords ValueTrack Parameters

While ValueTrack can provide useful insights about individual ad clicks, its functionality isn't as well known as other AdWords reporting features.

Sep 02 2011

Google Testing Landing Page Snippets in PPC Copy

A Google test could mark a significant turning point in the convergence of SEO and PPC.

May 26 2011

Making Use of Google Keyword Status Data

In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.

Mar 24 2008

NYT: A New Tool From Google Alarms Sites

Some follow-up thoughts on Google's search-within-the-site.