Category Archives: adcenter

Aug 25 2011

Is the Tail Killing Your Bing PPC Program?

After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.

Apr 06 2011

Concerns About adCenter's Editorial Review Process Are Legitimate

In our experience, regardless of how well one follows adCenter’s Editorial Guidelines, something will inevitably be flagged with a “Pending Editorial Review."

Nov 26 2006

Microsoft's "Search Master Steve"

Does personalizing theMicrosoft adCenter campaign via "Search Steve" make the creative stronger or weaker?