Category Archives: ad-spend

Jun 07 2007

Google, Yahoo "Panama", and Microsoft: Paid Search Market Share May 2007

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

Oct 20 2006

Web Spend Up 152% among Largest Retailing Brands

AdAge reports the Top 200 brands in terms of ad spend, who collectively spent $24.73 billion in media during the first half 0f '06, up 9%. Internet spending among theTop 200 jumped 25.6%, to $1.65 billion. Among the 20 retailers in the Top 200, their online spend was up 152.3%.