THE RKGBLOG

ad-spend

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

AdAge reports the Top 200 brands in terms of ad spend, who collectively spent $24.73 billion in media during the first half 0f ’06, up 9%. Internet spending among theTop 200 jumped 25.6%, to $1.65 billion. Among the 20 retailers in the Top 200, their online spend was up 152.3%.