posted by Alan Rimm-Kaufman | May 14, 2007 | 3 comments
From Todd Andrlik, an interesting six minute British video on a subliminal advertising experiment.
Technorati Tags: Andrlik, Miscellany, subliminal-advertising, Todd-And
Category Miscellany, Web Marketing | Tagged Andrlik, Miscellany, subliminal-advertising, Todd-And
Good idea for advertising
The short clip presented above and the influential context dimension that is producing the effects that can be seen does not have anything to do with Subliminal Advertising. The “Subliminal way” is but an illusion and is not supported in research. Read more here if interested:
Marketing has since long ago come to understand that there are much more efficient ways to influence consumers.
Stockholm Institute of Communication Science
Every now and then (not often but it happens) I bump into art directors and PR agents who are intentionally using amusing versions of the Coke & Popcorn hoax in their own marketing in order to get extra attention to their messages. To gain the right effect you have to “leak” the story in one way or the other, preferably to a journalist.
Using “subliminal advertising” may be a powerful strategy for unknown brands since you will attract curious journalists and bloggers who will willingly write about the phenomena etc. At the same time it is worth to remember that there is a risk in using this strategy for well known brands in general and the Coca Cola brand in particular. Coke seem to be sick and tired of being connected to this fraud. That’s at least what marketers at Coke are communicating.
Ps. If your local garage band is not successful enough; let the public get to know that your little rock band is into “Backwards Masking” and you will boost PR as well as sales, especially if you are into hardrock music. The one and only reason to use backwards masking is to build your “rock’n'roll image”, stir up parents’ emotions, get journalists and bloggers to write a lot and thereby earn a few extra dollars in the process.
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