Search Marketing Now has invited me to lead a webinar on the value and management of the long tail.
Please join us on Thursday February 18th at 1PM EST for what promises to be a lively discussion.
I plan to lay out our case for why as a rule a head-only program relying on broad match and negatives can’t compete with a well-managed head and tail.
We’ll also delineate the factors that create a more and less critical tail (snakes vs rabbits), and the mechanisms through which proper tools can be used to manage huge term lists profitably and cost effectively.
Come with hard questions!