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How Aggressively Should You Bid In Paid Search? (3 min video)

posted by | September 15, 2008 | 9 comments

How aggressively should you bid on your paid search ads?

Here’s a fast three minute video with some advice.

The video mentions the “Square Root Rule”. Here’s a blog post about that model, and here’s a free Excel spreadsheet implementing the model.

Also, here’s a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).

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Category Business, Google, SEM | Tagged , ,

  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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    9 Responses to “How Aggressively Should You Bid In Paid Search? (3 min video)”
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    1. SearchCap: The Day In Search, September 15, 2008 says:
      September 15, 2008 at 5:50 pm

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]

    2. SEM News: SearchCap: The Day In Search, September 15, 2008 - Search Engine Marketing says:
      September 15, 2008 at 6:14 pm

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]

    3. SearchCap: The Day In Search, September 15, 2008 | Talk SEO says:
      September 15, 2008 at 6:41 pm

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]

    4. SearchCap: The Day In Search, September 15, 2008 - SeoAlchemist - How to make gold with SEO. says:
      September 17, 2008 at 1:42 pm

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]

    5. Search Engine Optimization » Blog Archive » SearchCap: The Day In Search, September 15, 2008 says:
      September 19, 2008 at 6:18 am

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]

    6. PPC Strategy During The Current Financial Crisis says:
      October 7, 2008 at 10:10 am

      [...] clear economic targets. This is not the time for hazy goals. Determine how aggressively or how conservatively you should be advertising, and stick to your numbers. Don’t overspend. Don’t [...]

    7. Online Retail Sales Stats: Consumers Buying But Spending Less says:
      November 3, 2008 at 10:04 am

      [...] (the chance a visitor makes an order) and AOV (the average size of an order). For retailers who bid to a target economic efficiency , ad-level and keyword-level SPC predictions drive the maximum amount they bid for [...]

    8. Reader’s Choice: Best Articles About Paid Search says:
      November 21, 2008 at 9:38 am

      [...] How Aggressively Should You Bid In Paid Search? (3 min video) [...]

    9. searchenginemarketingvox » Blog Archive » SearchCap: The Day In Search, September 15, 2008 says:
      February 18, 2009 at 7:51 pm

      [...] How Aggressively Should You Bid In Paid Search? (3 min video), Rimm Kaufman [...]