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How Aggressively Should You Bid In Paid Search? (3 min video)

How aggressively should you bid on your paid search ads?

Here’s a fast three minute video with some advice.

The video mentions the “Square Root Rule”. Here’s a blog post about that model, and here’s a free Excel spreadsheet implementing the model.

Also, here’s a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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