SES Chicago: Business Issues For The Big SEM Shop (12/4/06)
Business Issues For The Big SEM Shop
Should you do rev share? Bill on percentage of ad spend? How do you deal with existing ad agencies? Should you expand to cover more than search, if there’s client demand? How do you keep good employees from leaving? This session explore these and other issues facing the medium-to-large SEM firm.
If you’d like to meet up at SES, give a call at 434.970.1010.