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RKG Discusses Product Listing Ads with Inside Adwords

RKG’s VP of Client Services, Matthew Mierzejewski recently discussed our experience working with Google Product Listing Ads with Dan Friedman of Inside AdWords, Google’s official blog for AdWords news, information and tips.

Matt offers advice on PLA implementation, strategies for improving performance and some data on the results we’ve seen including the incremental lift of PLAs and comps to standard keyword-targeted ads.  Check out the full interview here!

For additional tips and information on PLAs, the RKGBlog posts below are a great start:

9 Tips for Managing PLAs

Google Product Listing Ads (PLAs) Performance Data vs. Text Ads

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  • Mark Ballard
    Mark Ballard is Director of Research at RKG.
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