THE RKGBLOG

RKG Acquires AudetteMedia!

RKG has acquired its long-time business partner AudetteMedia, thought-leaders in Search Engine Optimization as well as social media strategy and execution. We are beyond excited about this combination and what it means for the quality and breadth of our service offerings!

I met Adam Audette two-and-a-half years ago at a conference and was blown away by his knowledge, intelligence and integrity. As our partnership developed I gained even more respect, not just for Adam, but for the incredible team he and his business partner Meg Thompson put together at AudetteMedia. Their transparent, thoughtful approach to SEO is a breath of fresh air. Our two companies shared so many similarities from how we approach client relationships, to how we treat our staffs, to our results-oriented approach that merging forces seemed inevitable from the start.

Over the coming months you’ll hear more about our integrated approach to search marketing and learn from fascinating research we’re doing on the interaction between paid and organic search. We firmly believe that putting our teams together will create an agency that is more than the sum of its parts.

RKG has quietly become one of the largest paid search firms in the world in terms of ad spend under management. With the addition of the AudetteMedia team we add to that practice an unmatched SEO and Social Media offering, plus display advertising, comparison shopping engine and feed management, and an attribution system to create an end-to-end online marketing solution.

We’re excited about the future!

The official announcement on PRWeb

Comments
14 Responses to “RKG Acquires AudetteMedia!”
  1. Terry Whalen says:

    Kudos and congratulations!

  2. Thanks Terry, we’re really excited!

  3. Stefano says:

    Fab news, George. Best of luck with the integration of these two thought-leading businesses. Looking forward to seeing how you’re going to raise the bar!

  4. Thank you, Stefano. Stay tuned!

  5. James says:

    Congrats George & the RKG team!! While I loved the specialized RKG ppc side, it’s refreshing to see expansion and acquisitions in the space – especially between two powerhouses in their respective fields. :)

  6. Shilo says:

    George, congratulations on bringing Adam and his team into the fold at RKG. I’ve always felt strongly that PPC and SEO should have a much tighter relationship than we’ve previously seen in the industry. Having met Adam and some of his crew I totally agree with your comments and he’s also just a great down to earth guy that will be fun to partner with too. Good luck.

    Shilo

  7. Shilo, thanks for the kind words. We’re really excited about the possibilities. Certainly, we’re not the first to combine the services, but very few firms approach paid search with the type of analytic rigor that we do, and few SEO shops study data the way Adam’s team does, so we’re hopeful that the combination is going to produce something truly unique in the industry.

  8. George, congratulations on bringing Adam and his team into the fold at RKG. I’ve always felt strongly that PPC and SEO should have a much tighter relationship than we’ve previously seen in the industry. Having met Adam and some of his crew I totally agree with your comments and he’s also just a great down to earth guy that will be fun to partner with too. Good luck.

    Shilo

  9. Shilo, thank you for the kind words. Having Adam and his team on board has been truly exhilarating and the tool sets we’re building for analysis and management we think will be both powerful and different from what’s currently available.

Trackbacks
Check out what others are saying...
  1. [...] agencies are joining forces. RKG (Rimm-Kaufman Group), based in Charlottesville, Virginia, has announced its acquisition of Bend, Oregon-based [...]

  2. [...] (often cited in Digital DD for their excellent PPC studies) has acquired SEO agency AudetteMedia. It’s hard to build an agency that does both SEO and PPC (the easiest way to sell one of them [...]

  3. [...] an advantage over the rest of the pack.  It’s yet another reason we are glad to have our new SEO team on board! AKPC_IDS += [...]

  4. [...] RKG’s expansion into offering full-fledged SEO services brought on board a team of experts in the field, it has been a learning experience to those of us whose background was on the paid [...]