THE RKGBLOG

Rant: Keep Users On Your Domain

Dun & Bradstreet sends along a computer form via postal mail to our office long the lines of “our records indicate your D&B report could be more complete… blah blah blah… please visit www.dnb.com/report to add data… blah blah blah.” OK, sure.

But when our office folks enter www.dnb.com/report in the browser, it redirects to http://dnb.01o.net/asbs/servlet/SS?F=1236435.

Scary! Fear and doubt! What the heck is 01o.net? Are we being phished? (Very sophisticated phishing, given the postal mail piece?)

We think not: a some digging shows 01o.net is D&B’s email provider, and this was probably just a convenient way for D&B to toss up a form. But D&B should have delegated piece of their DNS (email.dnb.com, say) over to Click Tactics, and kept the users on dnb.com. They’re a credit bureau, for gosh sakes — D&B should strive to do everything they can to maintain trust.

This lesson applies to online retailers too — when using third-party email, surveys, analytics, etc etc, if the URL is visible in the browser bar, make sure the URL stays within your domain. Flipping users over to strange URLs creates fear and doubt.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    5 Responses to “Rant: Keep Users On Your Domain”
    1. I don’t know what you people are tryin to do with this site. I have a good credit score and don’t need someone to tell me that I have an incomplete credit report. Give me some exact information or take me off the mailing list.
      Thanks in Advance JIM

    2. James —

      You should direct your comments to D&B, not us.

      We’re not them.

      We too aren’t comfortable with how D&B markets their stuff via the “incomplete” fear approach.

      Here’s the D&B contact info link:

      http://www.dnb.com/us/about/media/dnbcompanyinformation.html

      Good luck

      Alan

    3. SIS says:

      www/dnb.com/report link only allows you to put in info so that their sales dept. can contact you. They charge hundreds of dollars to “complete” your credit report. Basically they are saying “pay us or pay the consequences”.

    4. don jenkins says:

      YOU SENT ME A CREDIT REPORT NOTIFICATION WITH A D&B DUNS NUMBER AS 09-618-6908. YOUR LETTER SAYS TO DO SO BY 4-30-2008. NOW WHAT DO IDO?

    5. Don — We’re not D&B. Here’s their contact link:

      http://www.dnb.com/us/about/media/dnbcompanyinformation.html

      Good luck –

      Alan