Quality Score Whore: Buying Adwords Accounts?
I just received a very strange email asking if we have any Adwords accounts for sale. The buyer was willing to pay “$300″ for any old accounts that filled his requirements.
This is probably a scheme to purchase accounts with some history and no red flags for Quality Score purposes. But why would someone want so many? What’s the point? @TheDaveCollins pointed out on Twitter that it could be an attempt to capture valuable keyword and conversion data, but it seems like an awful lot to spend for that information. Tools like SEM Rush, MSN Adcenter and Google’s own Traffic Estimator and Compete work fairly well already. And using them is either free or significantly cheaper than buying multitudes of Adwords accounts.
Ironically, this shady character wants to spend $300 for accounts that have been spending “at least $100-200 a day for some time.” Somehow I doubt advertisers with budgets of $3000-6000 a month are going to give up their accounts for $300… but maybe that’s just me.
Here’s a screenshot of the email from Gmail, with the culprit removed:
Anyone else see these emails? What are they playing at?