THE RKGBLOG

On Using Stronger Keywords To Subsidize Weaker Keywords

Some keywords perform great. Some keywords perform OK, and some keywords stink. Does it ever make sense to use stronger keywords to subsidize weaker keywords? My answer is “Yes—when done correctly.”

sales vs. cost in paid search, example tradeoff curve

Full post over at Search Engine Land: Should Stronger Keywords Subsidize Weaker Keywords?

Technorati Tags:

  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    One Response to “On Using Stronger Keywords To Subsidize Weaker Keywords”
    Trackbacks
    Check out what others are saying...
    1. [...] On Using Stronger Keywords To Subsidize Weaker Keywords [...]