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On Using Stronger Keywords To Subsidize Weaker Keywords

posted by | July 25, 2007 | 1 comment

Some keywords perform great. Some keywords perform OK, and some keywords stink. Does it ever make sense to use stronger keywords to subsidize weaker keywords? My answer is “Yes—when done correctly.”

sales vs. cost in paid search, example tradeoff curve

Full post over at Search Engine Land: Should Stronger Keywords Subsidize Weaker Keywords?

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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    1. But Wait — There’s Still More says:
      November 21, 2008 at 9:22 am

      [...] On Using Stronger Keywords To Subsidize Weaker Keywords [...]