Phillip E. Pfeifer
Professor of Business Administration Phillip E. Pfeifer teaches Marketing and Quantitative Analysis courses in Darden’s MBA and Executive Education classrooms. Pfeifer’s research focuses on the areas of interactive marketing, decision modeling, economic selection, yield management, and space-time modeling. He has written or co-authored dozens of journal articles, more than 60 Darden cases, and several textbooks.
Pfeifer joined the Darden faculty in 1980. He was previously a research engineer at the Georgia Institute of Technology.
Pfeifer holds a B.S.I.E. from Lehigh University, and a M.S., M.S.O.R., and Ph.D., Georgia Institute of Technology.