The video gaming industry will soon overtake the movie industry in revenue (perhaps).
Total ad spend for in-game ads was about $80 million in2006, with significant growth projected, according to The Yankee Group.
But video games can be more than entertainment or advertising -- they can also be an interactive form of social commentary.
Airport Screener is just one of the social commentary games developed by Ian Bogost, a Georgia Tech prof of literary criticism and computational media.
Code as social criticism -- interesting stuff.
- Persuasive Games
- Bogost's book: Persuasive Games: The Expressive Power of Videogames.