FTC Moves to Unmask Word-of-Mouth Marketing
Kudos for the FTC stepping in to regulate word-of-mouth advertising. When someone is paid to promote a product, they have a ethical obligation to disclose that payment — and now they will have a legal obligation as well.
Story from the Washington Post: FTC Moves to Unmask Word-of-Mouth Marketing
Alan Rimm-KaufmanAlan Rimm-Kaufman founded the Rimm-Kaufman Group...