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FTC Moves to Unmask Word-of-Mouth Marketing

Kudos for the FTC stepping in to regulate word-of-mouth advertising. When someone is paid to promote a product, they have a ethical obligation to disclose that payment — and now they will have a legal obligation as well.

Story from the Washington Post: FTC Moves to Unmask Word-of-Mouth Marketing

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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