With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
For SEO analysis, keyboard shortcuts can create a helpful real-time connection between your brain and the computer.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
In the spirit of Halloween we’re counting down the top 5 most ghastly SEO mistakes known to man.
A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.
Could collusion ever really threaten Google’s AdWords cash cow?
Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.
After 12 months of living with Google secure search, we look at how the (not provided) segment has trended and investigate some workarounds.
Will Google’s new disavow tool for links encourage some to generate spammy links at even greater rates?
As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running.
Learn how travel sites can deal with the flood of site search pages in order to maximize click-through rates and conversions.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?
A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.
Recent Google patents and documents may offer a glimpse of the aspect-driven future of search.
Two years after Google Instant sparked concern about the erosion of the long tail, how is query length holding up?
Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.
Learn how RKG creates link building strategies and performs high-level competitive analysis.
Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
A Google message to webmasters stirred up some fear earlier this year, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.
This article will outline the appropriate SEO method for handling product versions, colors, sizes and variations on ecommerce sites.
Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?