THE RKGBLOG

A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

Here we go with part 2 of the Danny & Marshall show!  Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.

Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.

With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.

George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.

Listen in as Adam and Marshall talk about Google News as well as the news_keywords metatag and what it means for publishers.

Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.

Google recommends implementing the Vary: User Agent HTTP header, but doing so may put a strain on your web server.

Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3

RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.

As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.

With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.

For SEO analysis, keyboard shortcuts can create a helpful real-time connection between your brain and the computer.

As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.

In the spirit of Halloween we’re counting down the top 5 most ghastly SEO mistakes known to man.

A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.

Could collusion ever really threaten Google’s AdWords cash cow?

Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.

After 12 months of living with Google secure search, we look at how the (not provided) segment has trended and investigate some workarounds.

Will Google’s new disavow tool for links encourage some to generate spammy links at even greater rates?