Apr 29 2014

Preparing for Upcoming AdWords for Video (YouTube Ads) Updates

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The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.
Apr 24 2014

Video: Google Launches 'Not Provided' for Paid Search

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In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on 'Not Provided' and what this change means for AdWords advertisers.
Apr 23 2014

Step Inside AdWords Announcements and Reaction

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Google's 'Step Inside AdWords' presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we'll take a look at each and what their respective impact on the paid search landscape may be.
Apr 21 2014

How Will Yahoo Gemini Affect Your Search Program?

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Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?
Apr 17 2014

Video: Systemize Your Content for the SERPs

When it comes to optimizing content that matters most to search engine spiders that crawl your website, you can't afford to overlook the importance of these tips. The results truly speak for themselves.
Apr 17 2014

3 Good Reasons to Buy Google Stock Today

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
Apr 16 2014

Google Household Income Targets Nice, Not Quite What Advertisers Need

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Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we've fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
Apr 15 2014

RKG Digital Marketing Report: Q1 2014 Released

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RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Apr 09 2014

Google Brings "Not Provided" to AdWords

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Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in "Not Provided" for paid search. What will it mean for advertisers?
Apr 04 2014

Branding with Paid Search

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The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
Apr 03 2014

Video: Avoid these Pagination 'Gotchas'

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In this video, I speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome 'gotchas.'
Apr 01 2014

Getting Started With International Paid Search

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Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Mar 31 2014

Facebook’s New and Notable Ad Features

Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
Mar 28 2014

What Are Your Leads Leading To?

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Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
Mar 27 2014

Video: Tap Into AdWords Paid and Organic Report

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Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
Mar 26 2014

Google Releases Ad Group Level Controls for New Google Shopping Campaigns

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Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
Mar 20 2014

Video: Building a Better SEO Site Audit

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In this video supplement to the "SEO Site Audits are Broken" post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we're approaching them differently.
Mar 20 2014

SEO Site Audits Are Broken

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SEO site audits are too big, too filled with trivia, and oblivious to a company's goals and resource constraints. This article outlines a better way.
Mar 19 2014

Utilizing Business Intelligence in Paid Search Strategy

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Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.
Mar 13 2014

Video: What's the Deal With Attribution Anyway?

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While attribution modeling can be interesting to talk about and useful to a point, we've found that it has a number of shortcomings such as it's inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
Mar 12 2014

Getting the Most Out of Google Flight Search Marketing

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With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
Mar 10 2014

Microconversions: A Critical Piece in the PPC Bidding Puzzle

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What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
Mar 06 2014

Video: 5 Tips On Local SEO

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For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you'll learn five important local SEO tips to make sure that business appears for local search queries.
Mar 06 2014

Google PLAs: Paid Search or Comparison Shopping Engine?

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Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
Feb 28 2014

Explaining Nextag's Poor Performance

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Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.