Simply recognizing that how traffic gets to our site tells us a great deal about its value should prompt analysts to dive into data.
Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.
Few things will limit your SEO campaign like poor link building. Here’s how link quotas can hurt your SEO efforts.
I was recently asked to answer questions on the state of SEO and evolution of the industry. Answering questions like these can be a useful exercise.
Why is my quality score low. Now we can find out!
Shaun Ryan, CEO of SLI Systems, interviews RKG’s CEO George Michie and gets him to share his first online purchase, his thoughts on multichannel attribution and how RKG nearly got into the business of building decks.
As of mid-May, the default behavior of Google’s exact match will be…inexact.
As with many relationships, the hidden magic that takes place at the intersection of SEO and PPC may not be obvious at first glance.
Taking another page out of Google’s book, we are now starting to see merchant ratings as an extension to Bing paid search ads.
Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
Here at RKG, in addition to successfully driving online marketing growth for countless clients, we take time to focus on community outreach and charitable efforts.
There are two basic ideas in targeting for display: targeting people and targeting sites. We explain these concepts and further break down our options.
Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
Enterprise SEM practices apply not just to direct response advertisers, but to brand advertisers as well.
Next week, RKG will officially kick-off a new series of events focused on providing advertisers with tactical ideas for improving their online performance.
Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.
Learn how link building is impacting more of your online presence than you think and how to better understand its impact.
Who are the most influential figures in SEM?
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.
An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.