What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you’ll learn five important local SEO tips to make sure that business appears for local search queries.
Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
Three critical strategies for optimizing small businesses’ local paid search programs.
Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
One man’s search for the perfect Valentine’s Day gift provides a demonstration of the complexity of multi-channel online attribution.
Enhanced Campaigns do present challenges, but at RKG we think they’ll be a really good thing in the long run. Watch George Michie, Chief Marketing Scientist, explaining why this is the case.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.
Amazon announced yesterday that Amazon Product Ads may now appear on the offer listings page intermingled with Marketplace Listings.
In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.
Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.
RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.