Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.
Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.
Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.
Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?
Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.
In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.
Teams of RKG staff members were able to build 12 bikes that were donated to the local Boys & Girls Club yesterday.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.
Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.
Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.
Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.
While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.
Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.
I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.
Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.