Advertisers know best about marketing objectives in different geotargets. More bidding controls would help achieve these goals more easily.
Quality sites with quality links should be fine.
Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.
First, shut off the water.
It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.
The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Many robots.txt best practices are well established, and yet we continue to see incorrect information spread in prominent places.
A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?
RKG data suggests that Yahoo’s reported paid search revenue gains have been driven by higher CPCs on brand terms.
As difficult as the technical barriers are to smart attribution, the human hurdles are even higher.
Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?
Explore a list of resources designed to help you take your link building thinking to the next level.
Big news on Facebook advertising.
A real backlink strategy isn’t about links at all, but about content, social, and promotional strategies that will engage people.
What are the differences between Facebook’s Promoted Posts and Page Post Ads? Let’s take a look at both formats.
In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.
Google Shopping is transitioning from being a free CSE to being a 100% paid product.
RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.
Google announced a new AdWords tool today – Auction Insights. The goal of the tool is to give advertisers a deeper view of the auction environment at the keyword level without divulging too much competitor information.
Failures can teach us a great deal, too.
One piece of evidence indicates Target has experienced a dramatic loss in traffic tightly timed with the Penguin update.
How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.
Bing’s Other Ideas links under the ad listings seem like they could hold value, but they have a few of us here at RKG scratching our heads.
One thing is clear: the recent changes at Google have yet again raised the bar for SEO.