Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
I 201′d this video so I could talk through a variety of error codes, including some you may have already encountered and some you may have never seen before (and wouldn’t want to).
As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.
The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.
In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.
Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.
Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?
When it comes to optimizing content that matters most to search engine spiders that crawl your website, you can’t afford to overlook the importance of these tips. The results truly speak for themselves.
Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
In this video, I speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome ‘gotchas.’
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
In this video supplement to the “SEO Site Audits are Broken” post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we’re approaching them differently.
SEO site audits are too big, too filled with trivia, and oblivious to a company’s goals and resource constraints. This article outlines a better way.
Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.
While attribution modeling can be interesting to talk about and useful to a point, we’ve found that it has a number of shortcomings such as it’s inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?