THE RKGBLOG

Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.

Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.

I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.

The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.

Shopzilla announced that it will update its current Smart Pricing program to a Single Rate bidding model starting on June 18th. The new Smart Pricing will utilize a single minimum bid of $4.00 per click for every product category.

Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.

Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.

There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.

Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.

International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.

Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.