Blog

Apr 01 2015

Video: Digital Sandwich Boards

Learn about Merkle|RKG's latest service offering!
Mar 18 2015

Video: Convert More Mobile Visitors

In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with five tips to increase mobile conversions and get more out of your mobile users.
Feb 27 2015

eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control

A new eBay Commerce Network SKU-level bidding option could be a useful tool for a merchants looking to optimize their CSE campaigns.
Feb 24 2015

When the Best Paid Search Landing Page Isn’t the Obvious One

At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product specific keywords.
Feb 20 2015

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.
Feb 19 2015

Avoiding Inaccurate URL Counts in Google Webmaster Tools Sitemaps

The Google Webmaster Tools Sitemaps page may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a sitemap index.
Feb 18 2015

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.
Feb 11 2015

15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial

Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
Feb 10 2015

Video: Tap into Smartphone Geo Data

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.
Feb 09 2015

18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
Feb 05 2015

Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
Feb 02 2015

Merkle | RKG's 2nd Annual Digital Bowl Report Released

We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
Jan 27 2015

Video: Will Yahoo Rock PPC Campaigns in 2015?

We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.
Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Jan 14 2015

Video: Convert Better with Holistic SEO

Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
Jan 07 2015

Video: Take on the World with these International Domain Strategies

Technical Director Jody O'Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.
Dec 18 2014

Video: Happy Holidays from RKG

However you plan to celebrate, all of us at RKG wish you Season's Greetings and a Happy New Year!
Dec 17 2014

The Fundamentals of Paid Search for Nonprofit Organizations

While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.
Dec 10 2014

How Can Marketers Work to Measure Total Paid Search Value?

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.
Dec 04 2014

PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence

Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.
Dec 02 2014

Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Nov 24 2014

Using Google's Automatic Item Update Tool to Keep Shopping Campaigns Accurate

Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.
Nov 21 2014

Shopping Site Pronto Discontinuing Direct Relationship with Retailers

The comparison shopping engine Pronto recently announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site
Nov 21 2014

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?
Nov 20 2014

Video: 3 Holiday Tips for Display Campaigns

Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.