Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.
Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.
Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
Technical Director Jody O'Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.
However you plan to celebrate, all of us at RKG wish you Season's Greetings and a Happy New Year!
While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.
In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.
Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.
We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.
The comparison shopping engine Pronto recently announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site
How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?
Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.
The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries.
Learn the ins and outs of Instagram, and see examples of brands successfully engaging users on the image-driven platform, in this RKG video from Price Thomas.
A recent Google SEO penalty was significant enough to eBay's bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.
New and different Shopping result format tests are seemingly being pushed out every day. While most of these tests have shown relatively small differences in how the different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting user experience, this time encroaching on brand oriented searches.
Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.
Watch SEO Technical Director Jody O'Donnell explain how you can add the hreflang tag to your website to improve your international strategy.