Blog

May 04 2015

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.
Apr 29 2015

CSE Bid Management & The Decline of the Rate Card

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.
Apr 23 2015

Video: How to Approach Webmasters for the 'Link Talk'

What's the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do's and don'ts, in this video from Merkle|RKG.
Apr 21 2015

Merkle|RKG Digital Marketing Report: Q1 2015 Released

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
Apr 10 2015

Google's Mobile Algorithm Update is Coming April 21. Are you Prepared?

Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.
Apr 07 2015

One Hundred Percent Increase in Social Traffic! Now What?

Whether it’s the Super Bowl or March Madness, event-based marketing campaigns planned with only the typical KPIs in mind -- increases in site or social traffic, follower growth, or revenue -- may be limited by short-term thinking. Brands must be better prepared to understand the influx of digital opportunity accompanying a big TV spot.
Apr 01 2015

Video: Digital Sandwich Boards

Learn about Merkle|RKG's latest service offering!
Mar 18 2015

Video: Convert More Mobile Visitors

In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with five tips to increase mobile conversions and get more out of your mobile users.
Feb 27 2015

eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control

A new eBay Commerce Network SKU-level bidding option could be a useful tool for a merchants looking to optimize their CSE campaigns.
Feb 24 2015

When the Best Paid Search Landing Page Isn’t the Obvious One

At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product specific keywords.
Feb 20 2015

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.
Feb 19 2015

Avoiding Inaccurate URL Counts in Google Webmaster Tools Sitemaps

The Google Webmaster Tools Sitemaps page may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a sitemap index.
Feb 18 2015

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.
Feb 11 2015

15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial

Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
Feb 10 2015

Video: Tap into Smartphone Geo Data

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.
Feb 09 2015

18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
Feb 05 2015

Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
Feb 02 2015

Merkle | RKG's 2nd Annual Digital Bowl Report Released

We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
Jan 27 2015

Video: Will Yahoo Rock PPC Campaigns in 2015?

We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.
Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Jan 14 2015

Video: Convert Better with Holistic SEO

Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
Jan 07 2015

Video: Take on the World with these International Domain Strategies

Technical Director Jody O'Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.
Dec 18 2014

Video: Happy Holidays from RKG

However you plan to celebrate, all of us at RKG wish you Season's Greetings and a Happy New Year!
Dec 17 2014

The Fundamentals of Paid Search for Nonprofit Organizations

While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.
Dec 10 2014

How Can Marketers Work to Measure Total Paid Search Value?

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.