Blog

Jul 30 2015

Video: A Close Look at How Brands Leverage Pinterest

In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.
Jul 22 2015

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.
Jul 21 2015

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.
Jul 20 2015

Video: How has Mobile Impacted Paid Search?

Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.
Jul 15 2015

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
Jul 14 2015

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.
Jun 29 2015

Video: Introducing TechnicalSEO.info for Technical SEO Best Practices

TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts.
Jun 18 2015

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’
Jun 17 2015

Video: How To Optimize Your Social Media Program for Pinterest

Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.
Jun 16 2015

Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.
Jun 10 2015

Video: Google Hangout with Angular Air about JavaScript Crawling

In this Google Hangout, Adam Audette speaks with industry experts about how Google has evolved throughout the years to arrive at the current state of JavaScript crawling. Learn recent findings, limitations and best practices for JavaScript as it pertains to SEO.
Jun 09 2015

Google Changes Shopping Campaign Feed Specs - What You Need to Know

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.
May 29 2015

Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?
May 13 2015

How Well Does Google Crawl JavaScript? Pretty Darn Well.

We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.
May 12 2015

Save Time on Your PLA Feeds with Google Online Product Inventory Updates

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.
May 08 2015

Video: My Last Day Off

Happy Mother's Day from all of us at Merkle|RKG!
May 06 2015

Five Themes from the AdWords Livestream

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.
May 06 2015

Video: A Close Look at How Brands Leverage Instagram

In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users' attention at the level of imagination.
May 04 2015

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.
Apr 29 2015

CSE Bid Management & The Decline of the Rate Card

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.
Apr 23 2015

Video: How to Approach Webmasters for the 'Link Talk'

What's the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do's and don'ts, in this video from Merkle|RKG.
Apr 21 2015

Merkle|RKG Digital Marketing Report: Q1 2015 Released

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
Apr 10 2015

Google's Mobile Algorithm Update is Coming April 21. Are you Prepared?

Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.
Apr 07 2015

One Hundred Percent Increase in Social Traffic! Now What?

Whether it’s the Super Bowl or March Madness, event-based marketing campaigns planned with only the typical KPIs in mind -- increases in site or social traffic, follower growth, or revenue -- may be limited by short-term thinking. Brands must be better prepared to understand the influx of digital opportunity accompanying a big TV spot.
Apr 01 2015

Video: Digital Sandwich Boards

Learn about Merkle|RKG's latest service offering!