Feb 18 2015

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Posted by | 6 comments
Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.
Feb 11 2015

15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial

Posted by | 1 comment
Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
Feb 10 2015

Video: Tap into Smartphone Geo Data

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.
Feb 09 2015

18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead

Posted by | 1 comment
Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
Feb 05 2015

Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist

Posted by | 4 comments
The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
Feb 02 2015

Merkle | RKG's 2nd Annual Digital Bowl Report Released

Posted by | 2 comments
We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
Jan 27 2015

Video: Will Yahoo Rock PPC Campaigns in 2015?

Posted by and Mark Ballard | 3 comments
We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.
Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

Posted by and Mark Ballard | 9 comments
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Jan 14 2015

Video: Convert Better with Holistic SEO

Posted by | 1 comment
Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
Jan 07 2015

Video: Take on the World with these International Domain Strategies

Posted by | 6 comments
Technical Director Jody O'Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.
Dec 18 2014

Video: Happy Holidays from RKG

Posted by | 3 comments
However you plan to celebrate, all of us at RKG wish you Season's Greetings and a Happy New Year!
Dec 17 2014

The Fundamentals of Paid Search for Nonprofit Organizations

Posted by | 3 comments
While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.
Dec 10 2014

How Can Marketers Work to Measure Total Paid Search Value?

Posted by | 4 comments
In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.
Dec 04 2014

PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence

Posted by | 7 comments
Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.
Dec 02 2014

Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

Posted by | 2 comments
We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Nov 24 2014

Using Google's Automatic Item Update Tool to Keep Shopping Campaigns Accurate

Posted by and Ryan Ottino | 4 comments
Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.
Nov 21 2014

Shopping Site Pronto Discontinuing Direct Relationship with Retailers

The comparison shopping engine Pronto recently announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site
Nov 21 2014

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

Posted by and Andy Taylor | 2 comments
How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?
Nov 20 2014

Video: 3 Holiday Tips for Display Campaigns

Posted by | 1 comment
Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.
Nov 19 2014

How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries.
Nov 13 2014

Video: How to Optimize Your Social Media Program for Instagram

Posted by | 3 comments
Learn the ins and outs of Instagram, and see examples of brands successfully engaging users on the image-driven platform, in this RKG video from Price Thomas.
Nov 12 2014

Payback? eBay Dropped Google's Mobile Search Ads in Favor of Bing

Posted by | 2 comments
A recent Google SEO penalty was significant enough to eBay's bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.
Nov 10 2014

New Google Shopping Test May Be Increasing Brand CPCs, Signaling Move Toward Google Marketplace

Posted by | 17 comments
New and different Shopping result format tests are seemingly being pushed out every day. While most of these tests have shown relatively small differences in how the different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting user experience, this time encroaching on brand oriented searches.
Nov 04 2014

Video: SEO for Holiday Pages

Posted by | 4 comments
Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.
Oct 28 2014

Video: Reach an International Audience with hreflang Tags

Posted by | 1 comment
Watch SEO Technical Director Jody O'Donnell explain how you can add the hreflang tag to your website to improve your international strategy.