It seems like every few weeks Facebook launches a new ad type. This guide describes the ad types available to smaller scale marketers.
Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
If we wanted to be picky about it, we’d say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.
If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.
Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.
A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.
The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.
“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
Here we go with part 2 of the Danny & Marshall show! Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.
Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.
Listen in as Adam and Marshall talk about Google News as well as the news_keywords metatag and what it means for publishers.
Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.
Google recommends implementing the Vary: User Agent HTTP header, but doing so may put a strain on your web server.
Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.