Blog

Sep 10 2015

Video: Standing Out in a Crowded PPC Landscape

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Sep 02 2015

3 URL Tweaks to Get More out of the Google Search Console UI

Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.
Aug 28 2015

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.
Aug 26 2015

Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.
Aug 20 2015

Video: Are Your Pages Locale-Adaptive?

Learn the basics of locale-adaptive pages and view a simple tutorial on how to assess and/or troubleshoot web pages for internationalization, in this video from Merkle|RKG.
Aug 12 2015

Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.
Aug 04 2015

Targeting Non-English Browsers to Produce Incremental Paid Search Orders

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.
Jul 30 2015

Video: A Close Look at How Brands Leverage Pinterest

In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.
Jul 22 2015

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.
Jul 21 2015

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.
Jul 20 2015

Video: How has Mobile Impacted Paid Search?

Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.
Jul 15 2015

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
Jul 14 2015

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.
Jun 29 2015

Video: Introducing TechnicalSEO.info for Technical SEO Best Practices

TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts.
Jun 18 2015

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’
Jun 17 2015

Video: How To Optimize Your Social Media Program for Pinterest

Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.
Jun 16 2015

Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.
Jun 10 2015

Video: Google Hangout with Angular Air about JavaScript Crawling

In this Google Hangout, Adam Audette speaks with industry experts about how Google has evolved throughout the years to arrive at the current state of JavaScript crawling. Learn recent findings, limitations and best practices for JavaScript as it pertains to SEO.
Jun 09 2015

Google Changes Shopping Campaign Feed Specs - What You Need to Know

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.
May 29 2015

Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?
May 13 2015

How Well Does Google Crawl JavaScript? Pretty Darn Well.

We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.
May 12 2015

Save Time on Your PLA Feeds with Google Online Product Inventory Updates

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.
May 08 2015

Video: My Last Day Off

Happy Mother's Day from all of us at Merkle|RKG!
May 06 2015

Five Themes from the AdWords Livestream

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.
May 06 2015

Video: A Close Look at How Brands Leverage Instagram

In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users' attention at the level of imagination.