Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.
Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.
Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.
Inc. magazine’s Hire Power Awards recognizes America’s leading job creators.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
Google announced a change to their Ad Rank logic that has likely resulted in advertisers paying much higher CPCs for their brand terms.
Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.
The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?
Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.
Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.
Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.
Watch the RKG Bend crew in action volunteering for MountainStar Family Relief Nursery. Learn more about this great organization.
Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.
Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.
Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”