Optimizing Product Listing Ads at Scale
Getting the most from product listing ads on a large scale can be a daunting task.
Some key elements include:
- Bid Management Expertise
- Proper Attribution
- Expertise Using Enhanced Campaign Modifiers
- Ongoing Analyst Oversight
Without all the essential elements a PLA program will fall short of it’s potential. Here we offer some insight into how to scale PLAs effectively.
Be sure to download the full Dossier 4.3 for a complete explanation of each of the tips above.