45 Web Marketing Ideas For Online Retailers (Video)

Thanks for all the warm feedback from folks who attended my NEMOA talk last week! Encouraged by the comments, I decided to record it yesterday. The recorded video isn’t as good as it was live — better flow and energy that morning in Cambridge with all the great NEMOA folks in the room — but hopefully still useful.

Here’s the video:

video link

Here’s the page of links mentioned in the video:

This talk does not have any grand unifying theme. Rather, it is a random grab-bag of Marketing 2.0 ideas related to online retailing that I find cool. The intended audience was catalogers, so some of the topics or suggestions may be less novel to folks hanging out on the cutting edge of the blogosphere.

I recorded the talk and optimized the Camtasia recordings for Youtube. Boof — some sections were just a smidgen longer than YouTube’s 10 minute rule. So instead I put them on Yahoo’s JumpCut. That’s why the video looks like five sections spliced, and why the image quality isn’t great — it seems optimizing production for YouTube is less optimal for JumpCut.

Technorati Tags: , , , , , , , , , , , , , , , , , , ,

  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    6 Responses to “45 Web Marketing Ideas For Online Retailers (Video)”
    1. Like a birthday present. Thank you. I have looked through the pdf a dozen times, wishing, hoping, for more explanation. Now I have it!

    2. Stunning. I hope my competitors never see this. This is just great. Thanks!! A+

    3. Alan,

      Thanks for all of your insight. Just dropping a simple FYI –Jumpcut was disabled and the video is down. I didn’t know if you would care to repost it.

    4. Heath,

      Thanks for pointing that out. We’ll see what we can do!


    5. Fiona says:

      Where is the video?

    6. Laurence says:


      Any chance you can email a link to the video?