Thanks for all the warm feedback from folks who attended my NEMOA talk last week! Encouraged by the comments, I decided to record it yesterday. The recorded video isn’t as good as it was live — better flow and energy that morning in Cambridge with all the great NEMOA folks in the room — but hopefully still useful.

Here’s the video:

video link

Here’s the page of links mentioned in the video: rimmkaufman.com/nemoa2008

This talk does not have any grand unifying theme. Rather, it is a random grab-bag of Marketing 2.0 ideas related to online retailing that I find cool. The intended audience was catalogers, so some of the topics or suggestions may be less novel to folks hanging out on the cutting edge of the blogosphere.

I recorded the talk and optimized the Camtasia recordings for Youtube. Boof — some sections were just a smidgen longer than YouTube’s 10 minute rule. So instead I put them on Yahoo’s JumpCut. That’s why the video looks like five sections spliced, and why the image quality isn’t great — it seems optimizing production for YouTube is less optimal for JumpCut.

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Alan Rimm-Kaufman
Alan Rimm-Kaufman founded the Rimm-Kaufman Group...