Offline Success in Search: SMX West 2009
If you’re in Santa Clara, California February 9-12, you should check out Search Market Expo (SMX) West, being held in the Santa Clara Convention Center.
Danny, Chris and team always do a nice job of combining presentations from industry experts alongside opportunities to hear perspectives from the search engines themselves. This year is no exception, featuring a keynote interview with Vinton Cerf, VP and Chief Internet Evangelist for Google.
I’ll be speaking on a panel in the Offline-Online Track, discussing techniques for Measuring Search & Offline Marketing Success. We’ll present best practices for measuring the offline effectiveness of search, including key metrics and techniques.
If you drop us a line, we’d be happy to share our $100 discount off the All Access Pass to the show.
Hope to see you in Santa Clara!