I'm delighted to be speaking at the Spring 2007 NEMOA conference at the Royal Sonesta in Boston, 3/21/07.
Here's the blurb:
Wednesday, March 21
1:30 - 4:00 p.m. - Unmasking the Secrets of Multi-channel ROI
Are you in the dark when deciding what channel to allocate resources to for maximum ROI? Join Coy Clement of ClementDIRECT for a dynamic panel discussion with Alan Rimm-Kaufman of the Rimm-Kaufman Group, Morlee Griswold of Patagonia, John Seebeck of Crate & Barrel, and Nancy Fischman from L.L. Bean. Bring all your questions for this participatory session in the round.
NEMOA is one of my favorite direct marketing trade organizations. Great people, fun, smart, down-to-earth, candidly sharing ideas and networking to improve the industry for everyone. If you're near Boston at the end of March, consider coming to NEMOA.