As regular rkgblog readers know, we here at RKG are big fans of NEMOA. (I'm just back from speaking at their spring conference.) Their two annual conferences are gems. NEMOA conferences are single track, neither too big nor too small, and intentionally free of sales pitches. The direct marketing folk who attend are friendly, collaborative, and smart.
Here are some highlights from the presentations:
* George Isaacson of Brann & Isaacson discusses recent legal updates on the sales tax front. He discusses the MBNA case coming out of West Virginia heading to the Supreme Court that may reshape Quill, redefining the sales tax (and corporate tax) landscape for remote sellers.
* MIT's Duncan Simester analyzes the impact to catalog and web sales when a retailer starts collecting sales tax. The apparel catalog he studied lost 16% of web sales following the change.
* I-Centrix's Jack Sturn offers merge/purge advice: all multis aren't created equal, and dupe logic matters.
* Kevin Hillstrom discusses multi-channel forensics in some depth.
* Martin Eisenstein of Brann & Isaacson discusses the legal aspects of gift cards. He lays out the escheat laws by state. If you use gift cards for marketing, you (or someone in your organization) has to understand these statutes.
* Kevin Haley of Brann & Isaacson discussing legal aspects of data security. He includes a 30 page table laying out the relevant regs state by state.
* The friendly folks over at MarketSmith offer a handy postal rate calculator to help mailers make sense of the new rate complexity.
The three Brann & Isaacson pdfs are particularly worthy of your attention. B&I is one of the nation's top law firms in the area of direct marketing. Getting this sort of state-by-state information would typically cost a retailer thousands in legal research -- kudos to Brann & Isaacson for sharing these charts.
NEMOA's next conference is September 19th in Portland, Maine.