THE RKGBLOG

Naming is Power 2: Being first vs. being big.

Recently I posted about the power early movers enjoy when shaping a folksonomy. When larger sites embrace tagging as a means of navigating among competing retailers, the retailer who tags first can affect the findability of his products– and the competition’s.

But sometimes being first isn’t as powerful as being big. Over at the Shop.org blog, there’s still buzz about Gartner predicting the effects of “Googazon.” But how many readers entralled by Gartner’s observations and coined phrase, will realize that the idea was noted and named by others, under a slightly different label — “Googlezon” — years earlier?

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