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MultiChannel Forensics

posted by | September 20, 2007 | 2 comments

I’m a Kevin Hillstrom fan, and Kevin just came out with a new book on multichannel analysis: MultiChannel Forensics.

Preordered my copy on Amazon today.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
    • Comments
    2 Responses to “MultiChannel Forensics”
    1. Kevin Hillstrom says:
      September 21, 2007 at 1:02 am

      Thanks for the nice comment!

      I sincerely hope people can use the content in the book to better understand how customers interact with advertising, products, brands and channels.

    2. Dave Davis says:
      September 21, 2007 at 4:01 am

      Thanks for the tip. That is the 5th book I have ordered from Amazon this week as a result of recommendations in blog posts.

      Still trying to get through Avinash Kaushik’s book at the moment.