Sep 202007

MultiChannel Forensics

I'm a Kevin Hillstrom fan, and Kevin just came out with a new book on multichannel analysis: MultiChannel Forensics.

Preordered my copy on Amazon today.


2 Responses to "MultiChannel Forensics"
Thanks for the nice comment! I sincerely hope people can use the content in the book to better understand how customers interact with advertising, products, brands and channels.
Dave Davis says:
Thanks for the tip. That is the 5th book I have ordered from Amazon this week as a result of recommendations in blog posts. Still trying to get through Avinash Kaushik's book at the moment.

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