posted by Alan Rimm-Kaufman | September 20, 2007 | 2 comments
I’m a Kevin Hillstrom fan, and Kevin just came out with a new book on multichannel analysis: MultiChannel Forensics.
Preordered my copy on Amazon today.
Technorati Tags: Business, kevin-hillstrom, multi-channel, multichannel, multichannel-forensics
Category Business, Web Marketing | Tagged Business, kevin-hillstrom, multi-channel, multichannel, multichannel-forensics
Thanks for the nice comment!
I sincerely hope people can use the content in the book to better understand how customers interact with advertising, products, brands and channels.
Thanks for the tip. That is the 5th book I have ordered from Amazon this week as a result of recommendations in blog posts.
Still trying to get through Avinash Kaushik’s book at the moment.
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