Monitor Your Brand Online Via RSS
Many online services provide RSS feeds for search results.
This makes it easy to monitor the web for mentions of your brand — or for mentions of your competition, or your key execs, whatever — via a RSS reader.
I use Google Reader for RSS. Here are some of the searches I’ve set up to scan blogosphere, the news wires, Technorati, and Twitter:
(click image to enlarge)
Simple, relatively comprehensive, and free!