Monitor Your Brand Online Via RSS

Many online services provide RSS feeds for search results.

This makes it easy to monitor the web for mentions of your brand — or for mentions of your competition, or your key execs, whatever — via a RSS reader.

I use Google Reader for RSS. Here are some of the searches I’ve set up to scan blogosphere, the news wires, Technorati, and Twitter:

google-reader- searches

(click image to enlarge)

Simple, relatively comprehensive, and free!

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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