Monitor Your Brand Online Via RSS : RKGBlog

Monitor Your Brand Online Via RSS

posted by Alan Rimm-Kaufman | May 29, 2009 | leave a comment

Many online services provide RSS feeds for search results.

This makes it easy to monitor the web for mentions of your brand — or for mentions of your competition, or your key execs, whatever — via a RSS reader.

I use Google Reader for RSS. Here are some of the searches I’ve set up to scan blogosphere, the news wires, Technorati, and Twitter:

(click image to enlarge)

Simple, relatively comprehensive, and free!

Technorati Tags: blog search, brand management, brand monitoring, cocomment, comparison-shopping, Google, reputation tracking, rss, search, Social Media, technorati, twitter

Category Business, Google, Social Media | Tagged blog search, brand management, brand monitoring, cocomment, comparison-shopping, Google, reputation tracking, rss, search, Social Media, technorati, twitter

Alan Rimm-Kaufman
Alan Rimm-Kaufman founded the Rimm-Kaufman Group...

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Monitor Your Brand Online Via RSS

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