Feb 42007

What We're Reading: Moneyball, by Michael Lewis

I've been rereading some old Michael Lewis books recently: Liar's Poker, on his stint with Salomon Brothers (highly recommended), and The New New Thing, on Jim Clark and Healtheon (recommended).

But the Lewis book that really made me sit up straight and lunge for the highlighter was Moneyball, Lewis' book about Billy Beane and Oakland A's.

Even if you have no interest in baseball, if you do have any interest in web analytics and how website convert, check out Moneyball chapters 4, 9, 10, and 12.

Web analytics today is like baseball statistics before Bill James and Billy Beane: too many online retailers are fixated on counting the wrong events, and miss significant opportunities as a result.


One Response to "What We're Reading: Moneyball, by Michael Lewis"
Warren says:
Alan, If you like Moneyball, you'll love Lewis' new one, The Blind Side. I read Moneyball when it first came out, so I didn't make the connection to Web Analytics at the time. But you're right. The whole point about Moneyball is moving an industry from anecdotal information to data analysis. I think we could learn alot. Thanks for making the connection.

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